Participating at a trade show involves many different kinds of expenditures. In many ways, it is like automobile ownership. First you pay to take possession of the car and then you continue to pay recurring expenses (e.g., gasoline, insurance, and repairs) as long as you own it. The following provides a guide to the types of expense associated with trade show participation.
Guidelines
| Expense Type | % of Total Cost |
|---|---|
| Space | 24 |
| Booth Expenses (incl. furnishings & equipment) | 33 |
| Show Services (incl. utilities) | 22 |
| Transportation | 13 |
| Advertising & Promotional Activities | 4 |
| Personnel (incl. travel, hotel & expenses) | 4 |
| 100% |
Types of Expenditure
| 1. Space: | -
Booth - Hotel |
| 2. Exhibit Display: | -
Design - Construction, Purchases, Rental or Refurb - Products for Display - Graphics Headers - Literature Holders - Easels - Tool Kit - Lighting |
| 3. Booth Furnishings: | -
Tables, Chairs - Carpeting - Computer, Imprinter, Audio/Visual rental - Floral Arrangements - Waste Baskets |
| 4. Show Services: |
- Install
& Dismantle |
| 5. Shipping & Storage: | -
Freight - Drayage - Storage - Insurance |
| 6. Advertising & Promotion: | -
Pre-Show, On-site and Post-show Promotions - Direct Mail - Telemarketing - Public Relations Activities - Premiums - Show Literature |
| 7. Personnel: | -
Salaries - Travel Expenses - Hotel - Meals - Out-of-pocket Expenses - Special Uniforms |
| 8. Special Activities: | -
Entertainment - Guest/Presenter Expenses - Training Expenses |
| 9. Hospitality: | -
Meeting Room - Food and drinks - Gifts |